Working together for better mutual understanding
We must never lose sight of our role as society's watchdogs. We must hold our communities, our nations, BRICS, to account. We tell the stories wanting them to succeed, it is only right that we be vigilant in exposing cases where these stories have not succeeded because of individual greed or the corruption of officials.
We live in an era of information overload, an era where social media has liberated consumers to such an extent that it is ironically more difficult than ever to tell stories that matter instead of stories that titillate. The other downside of this information free-for-all is the advent of an environment where rumour and conjecture, prejudice and bias, can manifest themselves as news, or what we now term fake news.
The role of the traditional media has never been more important than it is now, to do what it is supposed to do, to mediate the often-confusing world outside in a way that is objective, fair and impartial, allowing real news to triumph in a sea of which is not always so obviously fake.