Disney's Magic Kingdom conjures movies and sports streaming service

NEW YORK - With new streaming services in the works, Walt Disney Co is trying to set itself up for a future that is so far largely been framed by Netflix.

Quite simply, that means "stuff I want to watch when I want it".

The Magic Kingdom is launching its own streaming service for its central Disney and Pixar brands and another for live sports. This will allow it to bypass the cable companies it relies on - and Netflix - to charge consumers directly for access to its popular movies and sporting events.