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Battle lines are drawn for foreign brands

By China Daily | China Daily | Updated: 2017-07-27 06:57

Foreign game companies face a bruising battle in trying to tempt Chinese players.

While they have a global approach from day one, overseas operators can find it difficult to crack the toughest market in the world.

With a user base of 600 million, China has the most localized gaming sector in the world.

Battle lines are drawn for foreign brands

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