Super Cool Finnish

The head of Finnair has restructured the airline but retained the cultural links with China that go back nearly 30 years

Pekka Vauramo has always tried to bring a touch of Nordic culture to his Chinese customers.

The chief executive officer of Finnair Oyj is keen to uphold a 30-year-old tradition, which dates back to 1988, when Finland's national carrier became the first airline to fly directly from Europe to China.