Intel unveils upgraded Xeon server chips, to fend off rivals

Intel Corp unveiled a new generation of server chips on Wednesday - as the US tech heavyweight ramps up efforts to safeguard its market dominance and defend itself against competition from an increasing number of rivals.

The upgrade is also the latest move to tap into the Chinese market, where the country's Internet Plus initiative is fueling an explosive growth of internet data centers.

The Xeon Scalable Family processors, Intel said, can deliver 1.65 times higher performance, on average, over their predecessors, and can better drive corporate data centers and the computing clouds of the internet giants.