Shaping car perceptions via research

Led by Finbarr O'Neill, J.D. Power seeks to strengthen China's auto industry with data analytics

Prospective car-buyers typically check out hundreds of reviews before making up their mind. Finbarr O'Neill, CEO and president of J.D.Power, wishes to streamline things for them.

O'Neill leads a data analytics firm that works with all tiers of auto brands that you can probably think of. It aims to provide customers independent and unbiased ratings on cars.