Mobile literature hits pay dirt as millennials bookend market

A new business has emerged in China that makes money by serializing and publishing digital literature, including novels, for users of hand-held devices.

One such work, Ten Miles of Peach Blossoms, based on hit stories originating on the internet, has hit pay dirt and highlights the boom in the new business.

Aspiring authors now serve numerous literary works to millions of online readers through platforms such as China Reading, a literature-focused arm of Tencent Holdings Ltd, which is best known for its all-in-one app WeChat.