Dishang eyes local talent in bid to go global

As China's clothing companies strive to build their own brands, there is no better way than to work with emerging indigenous designers.

The 11th China Fashion Design Contest was held in Weihai, Shandong province, last month. The contest is a joint effort by the China Fashion Association and major clothing company, the Dishang Group.

Designer Liu Jing won the first prize for her collection Without You, which features sharp suits and romantic chiffon dresses. She bagged 100,000 yuan ($14,700) as prize money.