A-Z in cross-border e-shopping

Elaine Chang helps Amazon to find the sweet spot in China market

How would you sell a foreign online marketplace to Chinese consumers who are used to buying everything from e-commerce behemoths such as Taobao, Tmall and JD, and other local niche players?

For Elaine Chang, president of Amazon China, the key is the rising popularity of cross-border online shopping, a business that Amazon dominates globally.