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US companies finding niche markets

By Chang Jun and Zhang Yuan in Detroit,michigan | China Daily | Updated: 2017-06-23 09:33

Ocean Spray didn't realize that dried cranberries would be so popular with young women when it moved into the Chinese market two years ago.

The US-based food and beverage company was one of a wide array of small and medium-sized enterprises, or SMEs, at the Gateway '17 summit that was encouraged to sell its goods to China's expanding middle class.

Other businesses at the two-day gathering, including baby and maternity, beauty and skin care, agriculture, apparel and seafood, were represented on Wednesday, the final day.

US companies finding niche markets

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