Beautiful policy stimulates big cosmetic firms

Major foreign cosmetic companies are basking in the sweet smell of success after a move to cut red tape on imported beauty products in Shanghai.

The decision to prune the customs procedure from three months to one week in the China (Shanghai) Pilot Free Trade Zone has been hailed as key breakthrough for overseas makeup and perfume businesses registered in the FTZ.

New regulations started in March and will run for a trial period until Dec 21, 2018. If it proves successful, it will be extended.