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Fast food for sophisticated shoppers

By He Wei in Shanghai | China Daily | Updated: 2017-06-15 06:44

Sophisticated shoppers want more from their online grocers than cheap bargains.

When they cruise the web now, middle-class Chinese consumers are looking for the authentic taste of fashionable global foods such as Alaska salmon or Maine blueberries.

They are also willing to pay for them.

Fast food for sophisticated shoppers

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