Big Three tuck into bumper returns

Alibaba, Tencent and JD.com are reaping the rewards on premier goods as shoppers go on an online buying binge

Shoppers with a taste for premier goods and services are boosting the profits of China's internet giants and driving a consumption-fueled economy.

Online retail sales of goods surged 25.9 percent in the first four months to 1.46 trillion yuan ($215 billion) compared to the same period last year, according to data released by the National Bureau of Statistics in May.