Huawei sets sights on younger market

Shenzhen-based Huawei Technologies released its new Honor 9 phones in Shanghai on Monday, in the hope of attracting more young consumers.

The new phone features Huawei's Kirin chip, with better photo quality and an improved acoustic experience. Priced at 2,299 yuan ($338), 2,699 yuan and 2,999 yuan respectively based on different storage, the phones will be put on sale officially on June 16. The phones will be available on major e-commerce platforms such as JD.com and Tmall.

Honor is a sub-brand of Huawei Technologies targeting the younger generation who have grown up with the internet, supplementing the company's premium P and Mate series phones.