Running a sports biz marathon

361 Degrees is set for the long haul in sportswear and equipment market

Xiamen-headquartered 361 Degrees International Ltd, one of China's biggest sportswear manufacturers by sales revenue, has embarked on a global business marathon of sorts.

For the uninitiated, 361 Degrees sponsored 106,500 sets of uniforms for the 2016 Rio Olympic Games athletes and officials, thus gaining global visibility.