De Beers' diamond-studded success story
By Cecily Liu in London | China Daily | Updated: 2017-06-09 07:02
CEO Cleaver outlines the luxury brand's plans in China, and talks about the vibrant buzz of Beijing, Shanghai and Hong Kong
Bruce Cleaver knows that diamonds are forever after running De Beers for a year.
The 51-year-old chief executive officer was in charge when the swanky London-based company opened one of the world's largest diamond mines near the Arctic Circle in Canada.
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