Macy's new chief vows to keep shoppers' attention as malls fade

NEW YORK - Macy's Inc Chief Executive Officer Jeff Gennette is optimistic about the future of the largest department-store chain, even if it doesn't look much like the store R.H. Macy imagined.

Gennette, 55, wants to build Macy's into a fashion destination where shoppers looking for exclusive products can buy online or on their phones as easily as in a store.

In an interview from his office on the 13th floor above the department store's iconic Herald Square flagship location, he mapped out how Macy's will capture one hypothetical customer's heart.