Unilever eyes rich China prospects

Unilever Plc, the global consumer goods giant, said it is bullish on the growth potential of the China market and will continue to invest in the country, and expand its sales channels in smaller cities and in western China.

Paul Polman, chief executive of Unilever, said many markets in the country still need to be developed. For example, consumption of ice cream and the frequency of the use of detergent have been growing, which showed that there is still significant market potential.

"China still has a lot of opportunities to develop itself. We have a very big and important business here. We double our business in China every five years or so, and we will continue to invest in the largest cities, while expanding in smaller cities."