China's rural folk ride the $3b app

Kuaishou, a Chinese video sharing and live streaming app, has become popular among China's rural population as it brings them closer by allowing them to record and share their lives.

What makes Kuaishou distinct is its focus on ordinary people, not glamorous celebrities and stars who abound on mainstream short video and live streaming apps.

"The number of daily active users of Kuaishou has surpassed 40 million, creating millions of short videos via the UGC (user generated content) method," said Su Hua, its founder and CEO.