Content 'with great potential' takes millennials by storm

Cai Heng, 27, co-founder of Star Station TV, is a firm believer that short videos will emerge as a key part of people's daily life soon, especially among Chinese millennials.

"In this age of ever-expanding information, people's attention spans are becoming shorter. And short videos of less than five minutes that can fully capture the viewer's attention will be the way people will be entertained in the future," he said.

Short videos may well become the main form of entertainment for young users, he said.