Q&A with FIFA's Fatma Samoura and vivo's Ni Xudong

What are your views on the new World Cup partnership between FIFA and vivo? And how do you envisage potential future cooperation with Chinese brands?

We see that soccer and technology are coming together, on the pitch and off it. It's natural for the FIFA World Cup, the world's biggest sports event, to partner with a leading company in China's smartphone industry and also in the technology industry. Together, depending on the efforts we deploy from our side and from vivo's side, it represents a tremendous push for the development of soccer worldwide.

With regard to the future, I can only think it will be positive. It's already my second business trip to China in less than two months. I've witnessed the rapid development of the game there and the passion of Chinese businessmen for soccer. It can only benefit Asia a whole.