Villagers may hold the key to drive rural auto boom

During the Spring Festival holiday in early February, I spent a few days at my home village in Henan province in Central China, and happily noticed how much the village and its residents have changed.

The villagers were traditionally known for the virtues of toiling and saving, among others, and actually they still are in some sense. However, their perception of thrift has somewhat changed with their growing exposure to the outside world, particularly among the younger generation, as they are not only more capable of making money, but are more ready to spend.

This change has been evidenced in the sudden surge in the number of automobiles they now own and drive.