In pursuit of face value through tried and tested methods

They search for good looks through digital technology, but often it is in mushroom fields where the solution lies

On the face of it, traditional Chinese medicine may seem to have little to do with fashion, which is exactly the thinking that motivates some cosmetics marketeers to try to prove the opposite - that products based on TCM can play a key role in the life of the fashion conscious.

Yue Sai, the Chinese-origin beauty brand, is one of those that has thrived on the heritage and good name of TCM as it seeks new ways to connect with young people.