Moutai eyes tonic liquor market
By Chen Meiling in Beijing and Yang Junin Guiyang | China Daily | Updated: 2017-05-05 06:41
Chinese liquor giant Kweichow Moutai Co plans to expand into the health tonic liquor market by partnering with Xiuzheng Pharmaceutical Group.
The two companies have signed a strategic partnership agreement to start cooperation production and sale of the liquor. The two companies also plan to set up a joint venture.
Moutai Chairman Yuan Renguo said health tonic liquor was a major new business of the company during the 13th Five-Year Plan (2016-20), in response to surging demand for health related products.
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