Us rides china's e-commerce wave

A California-based company is selling to China's vast middle class, the fastest-growing consumer segment in the world, through Alibaba. In the process, it's helping Jack Ma, the chairman and founder of the e-commerce giant, to realize his pledge to create 1 million jobs in the US over five years, report Chang Jun in San Francisco and Linda Deng in Seattle

American small and medium-sized businesses such as retailers of cosmetics, apparel, maternal and baby products, and health supplements and even farmers are cashing in on the huge purchasing power of China's vast and fast-growing middle class through e-commerce while creating jobs for the Americans.

A prime example is 100% Pure, a San Jose, California-based company with a 15,000-square-foot complex from which Chinese consumers can buy organic cosmetics and other beauty products directly through Tmall.com, e-commerce giant Alibaba's business-to-consumer or B2C platform.