Adidas sprints away with new stores
By Wang Zhuoqiong | China Daily | Updated: 2017-04-26 07:32
Global leading sportswear producer adidas AG is expected to open 2,000 new stores by 2020 in China, the company said.
CEO Kasper Rorsted said on a visit to China that its business in the China market grew nearly 30 percent last year, making it its second-largest market in the world after Western Europe.
Rorsted said that last year his company - which owns other brands including Reebok, TaylorMade and Reebok-CCM Hockey - achieved sales of 3 billion euros ($3.26 billion) in China thanks to updated products, new stores and the vibrant development of e-commerce.
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