Telling world China's tech story

Aedhmar Hynes thinks global PR firm Text100's foray into the country is 'opportunity' for clients

It is probably a little known fact, but a woman is leading a major effort to communicate the achievements and capabilities of Chinese technology companies to the world.

If those outside the mainland know a lot about the impact of China's Internet Plus strategy, some credit must go to the United Kingdom-headquartered Text100 Global Communications, a public relations firm that counts some of China's best-known tech labels among its clients. Text100, which is affiliated to Next Fifteen Communications Group plc, is a global integrated communications agency with more than 600 consultants across 22 offices worldwide.