Goubuli invests in Aussie vitamin maker

SYDNEY - Australian vitamin supplement company Blooms closed a deal with Goubuli Group, that will see the Chinese company invest A$60 million ($46 million) which Goubuli hopes will boost its synergies within the booming sector.

The Tianjin-based company plans to import Blooms' products, and provide distribution throughout China for the Australian vitamin maker, co-branding with their successful "Tianjing Tong Ren Tang" range.

Jason Li, CEO of Yatsen Associates which helped broker the deal, told the Australian Financial Review that for Goubuli the choice to invest was simple.