PwC launches excellence center

Attracted by China's booming startups and investment environment, accounting firm PricewaterhouseCoopers on Tuesday opened a China Centre of Excellence in Shenzhen, Guangdong province.

The 1,100-square-meter center located in Qianhai special zone, part of the Guangdong Free Trade Zone, will serve as the headquarters of its innovation cluster. PwC has planned another two excellence centers in Shanghai and Beijing.

Elton Yeung, strategy and innovation service leader of PwC Greater China, said the office in Shenzhen is PwC's first innovation center in the world. This reflects China's supportive policies for entrepreneurship and innovation, and the market potential that approach brings, he said.