Growth in exercise means distaff demand a better fit

Many underwear retailers have begun to expand their sports bra categories, and they are confident that the growth in the sports undergarments sector will flourish, as more Chinese women get into the 'keep fit' mindset.

Last year, sporting goods giant Nike Inc launched a measurement system for sports underwear to help consumers select the products that fit them. Other sports bra brands such as Shock Absorber, also provide similar services.

Meanwhile, some online underwear stores have launched offline departments to provide consultant services.