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VS gets closer to Chinese women

By He Wei in Shanghai | China Daily | Updated: 2017-03-28 06:57

Caution marks US lingerie major's full-fledged China foray as local factors present challenge

Iconic pink glass fa?ade. Dimly-lit den of mirrors and marble. A crystal-encrusted staircase. Enough to attract hordes of fashion-conscious, modern-minded women consumers into shopping for intimate bralettes.

US lingerie giant Victoria's Secret has finally made a full landing in China. Right under the corporate logo on its website, "Shanghai" sits beside "New York, London", indicating the global brand's three biggest centers on the planet now.

VS gets closer to Chinese women

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