VS gets closer to Chinese women
By He Wei in Shanghai | China Daily | Updated: 2017-03-28 06:57
Caution marks US lingerie major's full-fledged China foray as local factors present challenge
Iconic pink glass fa?ade. Dimly-lit den of mirrors and marble. A crystal-encrusted staircase. Enough to attract hordes of fashion-conscious, modern-minded women consumers into shopping for intimate bralettes.
US lingerie giant Victoria's Secret has finally made a full landing in China. Right under the corporate logo on its website, "Shanghai" sits beside "New York, London", indicating the global brand's three biggest centers on the planet now.
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