Local lingerie brands seek to fill gaps in market, meet needs

When Victoria's Secret opened its Shanghai store recently, its model, Xi Mengyao, 28, a local, said she didn't really know where to buy inner wear until the famous US lingerie brand set up shop in her hometown. Her peers took Xi's confession with a pinch of salt though.

For, for several years now, millennials as well as older women in China have been shopping online for choice lingerie.

So much so that the domestic lingerie retailers' sales grew over 20 percent annually in recent years, the fastest among all women's apparel segments online, according to a report of China Business Network Data.