Smartphones Score Big With Indian Cricket
By Siva Sankar and Ma Si | China Daily | Updated: 2017-03-20 07:35
Sport gives Chinese manufacturers a boost in market
"It's an invasion of Chinese brands," an Indian cricket administrator is reported to have remarked last week after Oppo, a Chinese smartphone maker, shelled out $162 million to sponsor India's national cricket teams for the next five years.
While the comment may have been in jest, it would be a telling reference to Oppo outbidding Vivo, another Chinese phonemaker, thus joining labels such as Coca-Cola, Pepsi, Star TV and Hyundai, all past sponsors of the teams.
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