Amazon Japan adopts UnionPay to lure Chinese users

TOKYO - Amazon.com Inc's website in Japan will start accepting UnionPay cards, as the web retailer steps up efforts to sell more merchandise to Chinese shoppers across Asia.

China UnionPay Co, with more than 6 billion cards in circulation, is now a key rival to Visa Inc, Mastercard Inc and other issuers, and has become an important way for retailers around the globe to attract Chinese tourists and consumers.

UnionPay can now be used across Amazon Japan's website, the Seattle-based company said.