Putting glitter back into gold biz

Estella Ng drives strategic change at HK jeweler TSL as consumer preferences evolve

If you are a Chinese consumer who buys gold and jewelry infrequently, chances are high you may have found yourself mulling fresh purchases frequently of late, given the wider range of prices as well as purpose-specific products, a practice made popular by Hong Kong-based jeweler Tse Sui Luen Jewellery (International) Limited.

It is as if the jewelry market in China has assumed a new dimension, or strategy, if you will, to adapt to the changing profile of the typical consumer.