As Chinese guzzle liquid cake, sales soar to a record

Forget beer and wine made from grapes. In China's alcoholic drinks market, it's all about another, equally old boozy beverage.

Yellow rice wine, sometimes known as liquid cake, dates back to the Shang Dynasty (c.16th century-11th century BC) more than 3,000 years ago.

It is the fastest growing mass-market alcoholic drink in China, with sales volume estimated at 8 percent of the total market last year, according to China International Capital Corp Ltd.