Animating a bright spot in the movie market
By Xu Fan | China Daily | Updated: 2017-01-05 07:45
For most Chinese filmmakers, 2016 was a disappointing year.
The country's once rapidly expanding movie market encountered an unprecedented slowdown. But animated features - the genre that was for a long time seen as children's fare - provided a glimmer of hope in the chilly winter.
Latest figures show China's 2016 box-office total was up just 3.73 percent from 2015, lower than the average year-on-year growth rate of over 30 percent between 2010 and 2015. Besides, seven months in 2016 saw negative growth compared with the same period a year earlier.
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