Striking a chord in new headphone market

China will soon be the biggest customer of major audio system producer, says its chief

Daniel Sennheiser, chief executive officer of Sennheiser Electronic GmbH & Co KG, one of the world's biggest audio system producers by sales revenue, cannot stop thinking about how many lower-tier Chinese cities his products have yet to reach, every time he visits the country.

The German group has made plans to deploy more resources and manpower in the markets of China's provincial capitals and lower-tier cities. It wants to speed up promotions of its products next year, including headphones, as well as meeting and conference sound equipment.