LeEco plans to target high-value added customers

Chinese internet major LeEco said on Tuesday that its TV business will open content and platform resources to more third-party partners, with an expectation that its revenue from non-hardware will reach over 20 billion yuan ($2.9 billion) in the next three years.

LeEco announced the 2017 to 2019 strategy for its large-screen TV business, emphasizing it will continue to target high-value users, stick to its "open eco" concept and use the US market as the base of global operations.

The company said it aims to gain a big profit and have the largest number of Chinese high-value users, aiming to be first in annual sales in the Chinese market and to have revenue from non-hardware surpassing 20 billion yuan.