Messe Frankfurt invests big in China

Messe Frankfurt GmbH, one of the world's largest trade fair companies, will continue to organize exhibitions in Belt and Road countries and increase investment in China, especially in the second-tier cities.

"We have launched a large number of exhibitions with very strong Chinese participation in the countries of Belt and Road Initiative. The Automechanika show in Kazakhstan is a good example. We also launched shows in Ethiopia, Vietnam, Thailand and Malaysia," said Stephan Buurma, member of the extended board of management of Messe Frankfurt.

The company organizes leading international fairs for automotive, consumer goods, textile, technology, and leisure and entertainment industries. It is publicly owned, with the city of Frankfurt holding 60 percent and the state of Hesse 40 percent.