KFC opens concept store in Shanghai as fast food enters the digital age

The restaurant is much like so many others across the country, designed tastefully to look like a classical Chinese garden.

The main dining space, surrounded by green bamboo, is generously filled with flowers, has a moon-shaped doorway, and is decorated in Great Wall gray and jade.

But what's surprising is that it's actually owned by one of biggest names in global fast food: Yum Brands Inc's KFC. And it's been completely designed digitally, in collaboration with Baidu Inc, the Chinese web services giant.