Make declarer work for his winners

Fred Allen, a comedian who died in 1956, said, "A celebrity is a person who works hard all his life to become well-known, then wears dark glasses to avoid being recognized."

In bridge, part of the job of defenders is to make declarer work hard for his contract. It is frustrating for the defenders if they effectively gift declarer the tricks that he needs.

In this deal, for example, how should West make South work hard for his six-club contract after West leads the heart king?