Iconic toolmaker grows in quality-conscious China

Chocolate, watches and cheese may be quintessentially Swiss, but there is still one iconic object used by millions around the world (and in outer space) for over a century that still says "Switzerland" like no other - the Swiss Army Knife.

"The values the Swiss Army Knife represents are the essence of Switzerland itself: design, quality, innovation and functionality," said Carl Elsener, CEO of Victorinox and a fourth-generation descendent of the company's founder. "Having celebrated our 130th anniversary as a company last year, we value our tradition and recognize how our brand has been very much associated with our country."

Today the ubiquitous tool remains Victorinox' crown jewel, but the rest of its product portfolio - including cutlery, watches, travel gear, apparel and fragrances - also complement its corporate motto of "Companion for life".