Auto Special:BMW Brilliance's ZINORO charging into Shanghai

BMW Brilliance introduced its ZINORO brand in Shanghai on Jan 14, making it easier for e-mobility aficionados in the metropolis to experience premium electric cars.

A total of 30 1Es are now available for rent at its partner, Shanghai Automotive City, while a showroom has been opened to public on the city's downtown Nanjing West Road.

"As promised, we opened the brand showroom in Shanghai in the Year of the Horse, which is another milestone in the history of this young brand," said BMW Brilliance President and CEO Olaf Kastner at the opening ceremony.