US celebrities called for a boycott on Friday - one of the country's busiest shopping days - to protest a grand jury's decision not to prosecute the police officer who fatally shot black teenager Michael Brown.
A number of well-known figures, including hip-hop mogul Russell Simmons, have backed the action, under the Twitter hashtags #NotOneDime and #BlackoutBlackFriday.
The boycott was prompted by widespread outrage after the jury on Monday decided against indicting the white police officer who killed 18-year-old Brown in Ferguson, Missouri, in August. Protests erupted across the United States after the announcement.
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