What they say

Editor's note: China Daily invited senior executives of automakers and component manufacturers to share their views on the auto market in western China as well as their plans in the region in the future.

Western China has become a key focus for Jaguar Land Rover, a phenomenon set to continue in years to come. Our commitment to the west is shown by the support we give to local communities, the investments we make in local skills and our customer-first strategy for sustained development in this important region.

Our contribution to reconstruction efforts from the 2013 earthquake in Ya'an, Sichuan and this year's earthquake in Zhaotong, Yunan province illustrate the company's commitment to local communities.