Which of three plays is correct?

Duffy Daugherty, who was the head football coach at Michigan State University from 1954 to 1972, said, "Three things can happen when you put a ball in the air -- and two of them are bad."

In this deal, East has three possible plays at trick one -- and two of them are bad. South is in three no-trump. West leads the heart eight and declarer covers with dummy's 10. Which heart should East play?

East made a two-heart weak jump overcall, promising a respectable six-card suit and 5-10 high-card points. South responded with a negative double, indicating four spades. North cue-bid three hearts to show game-forcing values and to ask South if he had a heart stopper for no-trump purposes.