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Volvo: On track to lower-key luxury

By Zhang Zhao and Xu Xiao ( China Daily ) Updated: 2014-06-09 07:13:08

Entering its "second stage in China", Volvo hopes to offer a new lifestyle that combines eco-friendly concepts, luxury, sportiness and a bond with the nature and family, said Ning Shuyong, Volvo China's vice-president in charge of public relations.

According to Ning, the past two or three years were the first stage as the Swedish brand made preparations following the acquisition of Volvo Cars Co by Zhejiang Geely Holding Group in 2010.

The focus of the next phase is brand building through the introduction of its all-new design language, said Ning.

Volvo: On track to lower-key luxury

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