DRex: Fresh, safe milk to customers in China

DRex, a pioneer in the dairy industry, is eyeing up new opportunities for qualified milk in both domestic and overseas markets. China Daily reporter Han Tianyang interviewed Dai Shiwei, president of DRex Dairy Industry Co Ltd, to find out his ideas for the market and the company's future plans.

What's the primary reason that you founded DRex? Why did you choose to enter the industry by investing in dairy farms instead of milk factories?

Everyone knows that in general profit margin is higher in the upstream of an industrial chain than in the downstream. But I think for me to have a career that I am proud of was more important and more difficult than to make money.