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Lego growing on urbanization

By Shi Jing in Shanghai | China Daily | Updated: 2014-03-05 09:02

A sales slump in North America and flat conditions in Europe are being offset by strong growth in Asia, especially China, executives of The Lego Group said.

Lego, the Denmark-based toys and games giant known for its interlocking plastic bricks, managed an 11 percent global sales increase in 2013.

But sales in China soared nearly 50 percent, according to the company's annual results.

Lego growing on urbanization

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